January 11, 2011

Planet Fitness Outrage

So what's so special about this US-based gym that I just have to write about it?

Well, it's their policies. Planet Fitness has this very unique marketing idea which I'm not sure if it's working for them or not, but I feel that it is highly stereotypical, discriminative, offensive and plain dumb.

You see, Planet Fitness is a so-called "No Judgment Zone", where any bodybuilders or guys with above-average are not allowed to judge and look down on smaller guys. Sounds decent, right? But done in a very wrong way!

planet fitness
Oh look! More people dislike their promo video than those who like them! I wonder why...

Now, where do we start? Let's start with their ads. Planet Fitness' ads depicts muscular guys as meatheads aka men who spent too much time growing their muscle until their brains lack the oxygen required to function. And yes, they are highly discriminative and offensive too. Just take a look at their ads and you'll know what I mean.

See what I mean? Somehow, I feel highly judged. Most of you reading this probably have the right idea that being muscular or weight training has no way of interfering with your IQ level. And have you ever seen a bodybuilder shooting an invisible gun while filling up a form? Neither have I! But Planet Fitness just decides to perpetuate an absurd stereotype! And it gets worse!

lunk alarm
Planet Fitness has a Lunk Alarm, which is a loud alarm which goes off if you make noises when you train. What happen next is that, after the alarm has brought everyone's attention to you, a gym staff will passive-aggressively escort you out of the gym. Wow! Isn't that the totally best way to destroy someone's ego AND DIGNITY? Now, that becomes very contradictory. The reason why Planet Fitness would want to have a Judgment-Free Zone is because they do not want some chiseled, rock-solid bodybuilder to lift twenty times the guy beside him and make the little guy have his ego destroyed. But the Lunk Alarm, hmm....

planet fitness

Now, this Judgment-Free Zone is a probably a good idea. But it has been taken to the extreme that it's absurd. It's just like a religion - practiced in moderation brings peace, harmony and probably a way to heaven. But when taken to the extreme, people go around bombing others in the name of God. Great job, Planet Fitness, so you have solved the problem of unfit members being discriminated. Unfortunately, you have swung the pendulum to the opposite end and discriminated another group of individuals. Shame on you!

And honestly, who are Planet Fitness trying to market themselves to? The I'm-very-fat-but-never-joined-a-gym-before-because-I-was-judged-by-a-bodybuilder group? If they are, that's probably the only group they'll attract. That's because they won't be attracting bodybuilders, athletes or anyone who decided to train hard to make a difference and improvement in their physical being. And here's the thing - when I was a skinny kids years ago, I didn't join a gym because I was looked down by a bodybuilder. I joined a gym because I was INSPIRED by a bodybuilder, namely Arnold. In short, Planet Fitness are lowering the standards of being fit and discriminating the elite group of fitness to make unfit people feel good for being mediocre!

Lastly, I know MANY bodybuilders - more than I can use my fingers, toes and teeth (including one hidden extra tooth) to count. And I must say, many of these guys are fun-loving, good-spirited, smart, generally great guys and no, none of them constantly repeats "I lift things up and put dem daawwuunn". And yes, I know some who are assholes too, but please, using them to represent the rest of us is just a plain immature, inaccurate and insulting stereotype.

Phew! I'm glad that I've released the steam trapped in me after hearing about this gym for the first time. Here are some videos of other people's comments about Planet Fitness. Check them out!

Planet Fitness Reviews

Comprehensive Planet Fitness Review

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Planet Fatness! Judgment-Filled Zone!

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